Our Proven Process

GOALS

Through strategic, creative and aggressive public relations campaigns, DPP works to achieve goals and assesses and attains new goals as the campaign progresses.

STRATEGY

DPP positions its clients to external audiences using the company’s identity as well as its differentiating factors to garner media coverage and attract customers.

TACTICS

DPP develops and executes various tactics to reach its goals and strategy. Examples include: creating story angles and pitches, planning and implementing events and initiatives, executing creative and grassroots marketing and communications ideas and creating goodwill within the community to name a few.

RESULTS

The DPP team delivers weekly or monthly status reports as well as conducts weekly or monthly meetings and calls with its clients to measure its success.

MEASUREMENTS

DPP evaluates its efforts through results, media coverage, the achievement of its client’s goals and strategy, credibility of the brands and customer awareness and interest and the continuation of campaign adjustments and efforts to create smarter strategies and tactics.

Some Words From Our Clients

“We have worked with Dana on many occasions regarding our company, Modmarket. She has excellent knowledge of the public relations process and her industry contacts are invaluable. She delivered exactly what she said she would, which is a rare quality in the public relations field. We would use her again in a heartbeat.”

Anthony Pigliavamo
Owner, Modmarket

“Dana owns and operates a top-notch PR firm, DPP Communications. She has been a great asset and team player representing Morton’s The Steakhouse – Downtown Denver and Denver Tech Center for the last two years. She is very knowledgeable, creative, enthusiastic, and well-connected in the community! Dana utilizes all media avenues for getting our message out to current and prospective Morton’s guests. She is responsible for numerous features, stories and event mentions in print and online publications, Champagne tasting 101 and grilling segments on TV and radio, and building our social media presence. She increased the @MortonsDenver twitter followers from 325 to 950! Awesome! We have enjoyed great successes with Dana as our PR rep! We thank her for a job well done!”

Milli King
Past Sales & Marketing Manager, Morton’s The Steakhouse

“We hired Dana to develop some key press releases around our products and our company. Dana’s work helped us get some fantastic notoriety which in turn helped land some substantial business. She certainly delivered on time and on budget for us. We will definitely engage her again.”

Charlie Malek
President, Wine Master Cellars

“Dana is wonderful to work with: savvy, energetic, creative. She has helped us achieve outstanding results on two key media projects and made a real impact on our awareness and image-building.”

Becky Herlinger
Director of Communications at March of Dimes Colorado Chapter

“Dana is a consummate professional, with extensive industry knowledge and strong professional relationships. Her attentive, detail-oriented style produced quality results for our company and lead our marketing group to a higher level.”

Kara Holmes
SMG Publishing

“You will not meet a better individual that listens to the customers wants and prepares a thorough game plan to deliver everything you need. I had the pleasure to work directly with Dana over a 5 year span and her work was instrumental in the growth of our company. I would recommend Dana to anyone that is looking for out of the box thinking in the world of Public Relations.”

Lonnie Drosihn
Past Senior Product Development Manager/Operations Manager at Sierra Designs

“Dana has a brilliant communications and marketing mind. Her strategy, recommendations and follow through are a compliment to her hard work and dedication to get things done right. I have loved working with Dana and highly recommend her.”

James Clark
Past Partner at Metzger Associates

“We hired Dana to do some PR work for our company. Although still in startup mode, we immediately saw positive results based on her expansive network and ability to identify the best marketing channels. I would definitely hire her again for future projects.”

Scott Berkley
Past Partner at The Society of Leisure Enthusiasts

Some of Our Clients