In October 2011, we launched a PR campaign to announce the grand re-launch of the Dave and Buster’s Denver location at I-25 & Colorado Boulevard. The updated Dave and Buster’s introduced Denver to totally new design and concept. The Denver location was a test store, where the new concept was evaluated for potential rollout to the rest of the nation.

The team worked with the corporate headquarters executives in Dallas, TX to build and execute an aggressive Public Relations campaign to “re-brand” the concept of Dave & Busters in order to garner awareness with consumers, media and community partners/leaders. Through PR and media efforts that included a media plan, media relations, community awareness and re-opening activities and a huge VIP party, the Dave & Buster’s rebranding concept in the Denver was a total success.

The team planned and executed a multi-faceted approach to launch the concept which consisted of a exclusive menu tasting and location viewing for the media, grand reopening VIP event, working with an event promoter (Kevin Lasron Presents) to get the “let’s go” guy and gal to attend the opening, community relations, media relations, consumer outreach and social media.

Results

• Over 30 media contacts attended the exclusive menu tasting and location viewing on
November 17th
• Over 1,900 consumers and VIPs (the “let’s go”
guy and gal) attended the grand re-opening party
on November 17th
• The Denver Facebook page micrcosite tripled
during the campaign
• Mile High Sports Radio – 14 minute segment with
Dave and Buster’s executives
• Thrillist.com – Blog Posting
• Mile High Mamas – Blog Posting
• KWGN/CW2 – morning show story with Dan Daru
• Fox’s “Everyday” Show – story with Chris Parente
• Westword – article in the nightclubs and bars
column
• Westword – Blog Posting
• Metromix.com – Blog Posting
• KOA 850 AM Sports Radio interview on
November 18th
• Denver Post – Penny Parker’s column
• 303 magazine – Blog Posting
• KYGO 98.5 Radio Interview
• 105.9 Radio coverage