In September 2014, DPP launched a PR campaign to re-launch the popular
Earls Kitchen + Bar in downtown Denver on Glenarm Street. The restaurant did a $4
million renovation with a full closure and reopening. DPP worked with the Earls PR team
(Based in Vancouver, British Columbia) to help build relationships with Denver media,
assisted in creating messaging, built a strategy and reintroduction, built a key influencer
and media list, assisted with social media that was integrated into the defined social
media strategy and planned and executed a grand re-opening media event and
consumer event.

Results

• Over 500 consumers and VIPs attended the grand re-opening event on November
20, 2014
• Hundreds of new fans joined the Earls Glenarm social media sites
• Media Coverage: DiningOut, Denver Post, EaterDenver, Denver Business Journal,
Gabby Gourmet, Westword, CW/Fox, Examiner, 9News KUSA-TV, In Good Taste
Denver, Channel 2 KWGN-TV, Black Tie Colorado, Colorado Statesman, etc.